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EM3 invests in green, mobility-led recovery

Last updated 28 September 2023
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EM3 LEP is investing almost £1 million in ground-breaking technology to reduce car journeys, increase e-bike usage and strengthen consumer confidence in returning to town centres.

The Future Towns Mobility Demonstrator aims to transform urban mobility and is being led and monitored by the University of Southampton’s Transportation Research Group. EM3 allocated £960,000 in funding from the government’s Local Growth Fund as part of its Revive and Renew Action Plan for post-pandemic economic recovery.

Basingstoke, the LEP’s largest town, which employs 12,600 people, will be the pilot area, with successful projects rolled out across the region’s other towns and places.

I’m delighted that a Local Growth Fund investment is helping to deliver green transport options in Basingstoke. We’re supporting towns across the country to strengthen their green economies and secure a sustainable future for communities.

Luke Hall MP , Minister for Regional Growth and Local Government

The LEP’s £960,000 award builds on its existing £3 million Local Growth Fund investment in the Future Towns Innovation Hub, which supports leading academics collaborate with businesses and the region’s towns to develop low-carbon and sustainable engineering and technology innovations. It will focus on addressing the challenges of energy efficient housing, water conservation, sustainable transport, carbon neutral waste management and recycling, and health outcomes.

We need innovative new solutions to the challenges of today, whether they are COVID-19 related, or whether they ensure we can create a sustainable future by becoming carbon net zero by 2050.

A green recovery plan is at the heart of our growth vision and the roll-out of this project will be highly anticipated as we strive to create happier, healthier and more prosperous places to live and work.

Rob Humby , Hampshire County Council’s Deputy Leader

The project is co-ordinated by the Future Towns Innovation Hub in close partnership with

  • Transportation Research Group, University of Southampton
  • Basingstoke and Deane Borough Council
  • Hampshire County Council
  • WSP Group
  • Centre for Towns

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