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EM3 funded Basingstoke roundabout improvements completed in time for Christmas

Last updated 04 April 2024
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Artist impression of Brighton Hill Roundabout in Basingstoke

A major road improvement scheme, supported with funding from Enterprise M3 Local Enterprise Partnership (EM3) has been completed just in time for Christmas.

The £20 million Brighton Hill Roundabout project, which received £11.6 million from the EM3’s Local Growth Fund and £7.65 million from Hampshire County Council, should reduce congestion and make journey times more reliable for road users.

Brighton Hill Roundabout is a key junction on Basingstoke’s A30 South West corridor - a critical strategic route between the M3 Junction 7, the Ringway and adjoining links to Basingstoke’s retail and commercial centre. 

Much of the work was completed at the end of November, with new traffic lights being switched on and all road/lane restrictions removed ahead of the busy Christmas period in December.

The aim was to reduce congestion by widening the road to increase traffic capacity whilst new traffic signals aim to manage traffic flow more efficiently. Toucan crossings have also been installed to enable people to cross safely. Tree and vegetation replanting has been designed to maximise species diversity, provide plants for pollinators and look attractive.

Included in the scheme is a new three metre wide fully segregated walking and cycling route alongside the existing footway in Brighton Way, between the Brighton Hill Roundabout and Sullivan Road. 

EM3 Managing Director Stephen Martin said: “We are delighted to have played a part in improving Brighton Hill Roundabout and are especially pleased the work has been completed in time for the extra busy Christmas period.

“This should significantly ease traffic congestion along this key access route that links several residential, retail and business areas with the town centre. While we appreciate there has been disruption to local residents, we are sure the improvements will bring huge benefits to those living and working in the immediate area, as well as across the wider Basingstoke community.”

Councillor Nick Adams-King, the County Council’s Cabinet Lead for Universal Services, said: “I am pleased that this major traffic improvement scheme has been completed on schedule, by the end of winter 2023. The new roundabout is an important part of our plans to improve access to Basingstoke along the A30 corridor making travel easier for road users, including pedestrians and cyclists. Upgrading the road network here will also support the area’s regeneration by encouraging investment and generating jobs. We know there has been disruption during construction of the roundabout and I’d like to thank everyone for their patience over this time.”

For more information visit the scheme’s web page: For further information visit the scheme:



Brighton Hill Roundabout
RG22 4EH
United Kingdom

From 1 April 2024, the responsibility for LEP functions across the Enterprise M3 LEP region has transferred to Hampshire County Council and Surrey County Council.

The Enterprise M3 Board met for the last time in March 2024 and Enterprise M3 LEP is no longer operating as an organisation.

For any enquiries relating to economic development across the counties of Hampshire and Surrey, please visit the Hampshire County Council website and Business Surrey respectively.

Please note that Enterprise M3 LEP staff have transferred to Hampshire County Council to continue to deliver services and activities in Hampshire, including the Growth Hub, the Careers Hub, work on key business sectors, and trade and investment.  

They can be contacted by emailing and respectively. Alternatively, please contact the

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