Marketing for Growth

Effective marketing lies at the heart of successful business growth. Successful and well-targeted campaigns build awareness, generate leads, acquire new customers, increase exposure and can help drive your business forward.

Understanding what you want to achieve from your marketing allows you to choose your marketing channels and methods most effectively.

Are you trying to create awareness in the local area of your business? Or are you trying to gather specific sales leads? These are frequent questions that need to be explored in more detailed to help with your business marketing. 

If your business is looking to grow or are in one of our key business sectors, the Hampshire Growth Hub offers a free service to provide you with expert advice on a range of marketing and sales tactics, solutions, and activities. 

Here are some useful resources:

• The Donut outline shows you exactly what to include in your marketing plan. Download the free marketing plan template and customise it to create the plan for your business.
• Failure to have an effective social media strategy can be detrimental to your business. This website is a good source of useful tips for building your social media presence
• Public relations is how you manage information about your business and people and ensure this is communicated correctly, especially to the media.  What is PR? | Marketing Donut
• The Institute of Sales Professionals is the Government backed professional body representing sales in the UK and around the world. Visit the Institute website to access resources to help you build your sales
• If you are interested in sustainable marketing, this is a useful summary. Local companies such as Avery & Brown can assist you in putting this into practice.

Ready to learn more about marketing? Click on these resources: