Cheung, Linda

Co-founder of Connectegrity

After 15 years in the corporate world, Linda co-founded Connectegrity, the award-winning team behind social media startup CubeSocial. A former Executive Director at Morgan Stanley, Linda was promoted to a COO role at 32 after being a key player in the launch of the company’s first credit card. Linda now works with innovative and high potential businesses, advising on growth and marketing strategies. Linda is passionate about enterprise and helps entrepreneurs achieve success through non-executive director roles, accelerator programmes and public speaking. Recognising the potential of artificial intelligence (AI), Linda recently became Shoal’s first advisor. A FinTech startup founded by a former Blackrock Portfolio Manager, ex-C-Suite Lloyds of London actuary, and the former Head of AI at Babylon Health, Shoal are using disruptive technology to change home insurance.

Connectegrity and CubeSocial have been recognised as a ‘Top 20 idea’ by The Guardian, ‘Top 20 start-up’ by entrepreneur magazine Startups, and one of ‘25 companies that reflect the future’ in analyst firm Index B’s The Ones to Watch report. Linda has been awarded a CIMA Fellowship for her strategic successes, represented the private sector as a judge for the CIMA Annual Awards 2010, was invited to become a founding member of the Accelerate 250 by Sir Terry Leahy and Lord Young in 2013, and was ranked #8 on City AM’s Women in the City Powerlist when it launched in 2015.