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Welcoming the world to Guildford

The games industry in Guildford and Aldershot was on show to the world this week, as representatives from fifteen British embassies were welcomed to Surrey to help promote the sector overseas.

Hosted by the University of Surrey at their 5G Innovation Centre, representatives from overseas offices of the Department of International Trade were keen to hear details  of the outstanding strengths  of Guildford, Aldershot and the wider region as hubs of creative activity with great opportunities for  investment.

The delegates visited VR success story Figment Productions,  which specialises in applying  games technologies and skills in other sectors . Well-known innovations in the theme park sector are among the company’s  triumphs and  a great example of the  dynamism of the local sector. 

Roya Croudace, Enterprise M3 Growth Hub Director, said: 

“We are successfully putting  this region on the map. We have so much to offer and we were delighted to work with Invest in Surrey and Invest in Hampshire to showcase the innovation and talent here. The delegates represented markets all over the world and we were really pleased with both how positively our messages about Guildford were received and the ideas generated about how we can work better together to promote inward investment and trade.”

The visit was testimony to a successful partnership between the Department of International Trade, University of Surrey, Enterprise M3 LEP, EM3 Growth Hub, and Invest in Surrey and Hampshire and comes hot  on the heels of a recent visit from more than 30 South Korean and Indian virtual reality companies 

Samuel Read, University of Surrey’s Partnership Manager for Games said: “It’s becoming clear that Guildford’s video game history is  a unique offering internationally. The University of Surrey is thrilled to be playing a central role in this creative ecosystem and  the development of the cluster.”