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New Games Map shows strength of sector in Enterprise M3

Ukie, the trade body for games and wider interactive entertainment in the UK, have partnered with innovation foundation, Nesta, to launch The UK Games Map, the UK’s first real-time and interactive database of the UK’s games sector. The map platform can be found at

This project has identified 1,949 games companies across the UK, 66% of which did not exist before 2010. The map shows the key locations for gaming clusters, of which Guildford is one of the biggest outside London. There is also a significant cluster around Elmbridge, with smaller clusters found in Woking and Aldershot.

The map lists:

  • Games companies – publishers, developers
  • Service companies – companies that provide relevant services to the games industry, e.g. legal, PR, recruitment.
  • Universities and courses – Games-related further/higher education courses accredited by Creative Skillset are currently represented in the map

If you are one of the above, you can get onto the Gamesmap by submitting a new record for your company via the “Can’t see your company?” function in the left-hand sidebar. There’s a few short questions to fill out, plus the ability to search the database to see if Gamesmap hold any records of your company or games to link to your new data. If you’re not sure if you should join, or if you get stuck, you can contact the map developers at

The data will be updated in real time with, including data contributions from its users, allowing industry stakeholders (including policy makers, educators, investors and games companies themselves) to track the evolution of the sector in real time, and use the map as a tool to develop smarter strategies to support its future innovation and growth.

The UK Games Map is created using a big-data approach, combining the digital footprint of the sector in product directories and fan websites with official data to create a comprehensive list of UK games companies. The result is a live data-set that measures how the sector clusters across the UK, and give the ability to explore the drivers of this clustering.